High Entry & Exit Barrier
High Entry Barrier
high initial investment costs for facilities and technology make disadvantages to the new entrants
Strong competitors in the market
High Exit Barrier
- Production facilities have the structure that is difficult to switch to other industries
Product differentiation
Curre
? 구분: 사립 종합병원
? 설립연도 : 1889년
? 소재지 : 미국 미네소타주 로체스터
? 1889년 성 프란시스코 수녀회가 메이오 일가를 초빙하여 개설한 세인트메리병원이 전신이다.
창립 당시는 외과병원이었으나, 그 후 종합병원으로 확장되었다.
? 외래 진료를 중심으로 하고, 특별한 때만 입원시키
History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII
History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo
Design, Fast Production, and Saving costs
Strategies
Growth strategy – Concentration
Company is still growing and selling single item
Competitive strategy – Different
‘Storytelling’ strategy
Core Competencies :
New Trend
Before –
Consumers recognized socks as consummer goods.
Now –
Consumers have begun to recognize socks as fashion items.
Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal
Strength
(1) 국내 업계 1위의 시장 선도 기업
35년간의 쌓아온 기술력과 현장경험으로 최고의 브랜드인지도 98.9%보유(Hs ad, 보조브랜드 인지도 조사)하고 있고 전국 60개 직영지사와 2000명의 토털위생전문가 보유한 업체로서 방역업체로는 아시아 최대, 세계에서는 5위에 꼽힌다. 거래처는 10만여개에 이르
the world in which we operate (environment, economic, social) creating a better tomorrow than today.
Visions are Care for customers, consumers and the world we live in, sell only products we can be proud of, speak with truth and candor, balance short term and long term, win with diversity and inclusion, respect others and succeed together.
7. Strengths, Weaknesses, Opportunities and Threats
core issue of LECAF's Five-Year Marketing Plan is "Get into the functional footwear market.". According to the former 'Industry Analysis', funtional footwear market in Korea is blue ocean, which means that it still has the high possibility of development. However, although it is blue ocean, there are many pioneers already, such as MBT, RYN, MSZONE, the top 3 companies who are competing for the fi
ads : prevent wear out effect caused by repetition
When we execute ad campaigns, there are a few important considerations - unity/ consistency/ correlation. To prevent 'Advertising wear out', they executed 7 series TV ads, while maintaining the core massage, '진심이 짓는다'. It deals various concepts (convenience/energy saving/eco-friendly, etc.)
※ 진심의 시세 ※ 진심은 눈에
II. Situational Analyses
1. About computer market.
In world computer market, the first leader is HP this couple of years. And the second rank is Dell, and the third leader is Acer which is Taiwanese company. Lenovo is a fourth leader in world PC market. But Lenovo is the first leader in Chinese PC market. But Lenovo even isn’t the fifth leader in US pc market. In US PC market, the fourth l